We are in the midst of a Customer Experience evolution and the question is: Knowing what your customers want - what they prefer, is crucial to being able to provide the ideal Customer Experience. And Customer Experience is now, more than ever, the key to a successful business. In the last few years your customers have evolved and in the next few years that evolution will spread and become commonplace. Now is your chance to embrace this Rise of Message Based Communication and take advantage of the amazing newopportunity.

Customers have preferred channels of communication - with each passing day the phone and even email is falling further down that list. But conversational messaging - is the future.

With these shifts in preferences, come an explosion of channels designed to respond. Some, like SMS Text Messaging, have been around for decades but have only recently broken into the business communication landscape, and others, like Google Business Messenger, are brand new and were created specifically to connect businesses to their customers. Check out the message based communication channels that your customers are using and the advantages they hold for you.